Commission created the visual identity for Clos19
Clos19 from LVMH is the first dedicated luxury champagne, wines and spirits lifestyle shopping platform of its kind. Its mission to champion and inspire the art of hosting.
The brand offers unparalleled access to the world of Moët Hennessy’s portfolio of legendary maisons including; Krug, Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie, and Belvedere.
The Clos19 brandmark figuratively celebrates the iconic gateway of a clos [kloh] vineyard. It is a metaphorical entrance to the world of Moët Hennessy. Underneath this ‘gateway’ sit the numerals of nineteen. The number is an homage to the development of the art de vivre in the 19th century; the democratisation of champagne, wine and spirit consumption.
Commission selected three hand painted motifs that were created for the brand to democratically convey the artisanal spirit of Clos19’s Maisons. From the earth to the table, they represent the multiple facets of the world of wine and spirits.
The motifs were applied across collateral; sometimes in bold singular gestures, such as coasters, but often in subtle ways using tone on tone printing and laser cutting as seen on the Tasting Notebooks.
Working with one of the world's finest print ateliers, Commission created invitations, branded stationery, and packaging for Clos19.
Clos19 brand film. Directed by Lernert & Sander. Creative Director Ben Atkins.