We have created the brand identity for revered furniture designers and makers Sedilia. After over twenty years of working to commission for some of the worlds best interior designers, Sedilia are launching their first furniture collection in 2019 with a new identity to mark the occasion. Sedilia’s obsession with the perfect line and purity of form dictated our approach to their branding.
The outcome is a beautiful sweeping S that perfectly occupies the ratio of ISO 216 — the printed logo kissing every edge of all the surfaces it occupies.
The stationery is printed on a range of beautiful Japanese papers that echo the materials and colours used in the furniture collection. Type is minimal, tucked tightly away into corners.
Screened and blind embossed logos kissing every edge of the surfaces they occupy.
For their very first collection we've worked together with photographer Luke Evans to bring the furniture to life and created a set of brand imagery.
The new Sedilia website is designed and made in collaboration with Official Business.