Volcano At Home is the latest venture of South London independent coffee roasters, Volcano Coffee Works. Commission designed the visual language for this arm of the Volcano brand, along with retail, subscription and wholesale packaging.
Volcano have developed 100% compostable, Nespresso-compatible coffee pods, filled with ethically traded coffee, roasted small-batch by their independent team in Brixton. A clear consideration of science and craft runs through the brand and offered a clear starting point to inform the Volcano At Home branding and packaging.
The pods sit in a card tray made from a single sheet of 100% recycled fibre board, folded double, to occupy as little space, and use as little material, as possible.
Hand-drawn icons reflect the distinct characteristics of each coffee, while the electric red and orange of the Bold Morning Shot and Balanced All Day boxes set them apart from the richer, sweeter Reserve.
The whole package offers a compact but tactile experience, delivering convenience with a conscience. Whether posted to home-subscribers or lined-up on retail shelves, the boxes aim to be as refreshing as Volcano’s ethos.