Visual identity and packaging design for
Airgraft – the Clean Vaporizer.
Airgraft is dedicated to serving up the purest expression of cannabis oils with quality standards that advance regulations. Our approach to the branding takes its cues from the world of luxury in order to elevate the vaping experience to new levels within the industry.
The Airgraft logotype takes inspiration directly from the clean, minimal lines and angles of the product itself. The chamfered end of the vaporizer is designed to sit comfortably against the lips for perfect draw control and this design detail is visually echoed throughout the characters within the wordmark.
The Airgraft packaging fuses inspirations from both the worlds of luxury and technology to create an elegant and elevated unboxing experience for the consumer.