Brand identity, packaging, and online shop for Espelma – a clean-burning natural wax candle company.
The creation of the candle fragrances for Espelma were inspired by founders Clara and Claudia's long summers spent at their grandmother's house near Barcelona as children. In turn this inspired our approach to the packaging.
The box form is based on that of a story book with a cover that features tactile shapes in silicone that figuratively emulate both a key ingredient from the scent and a wax spill.
Each candle is presented in a handmade mouth-blown Murano glass designed by Clara and Claudia. The packaging needed to protect this precious glass through transport, but also present the candle in an elegant way.
Our custom drawn Espelma logo has a subtle, figurative flame at the heart of the uppercase E, and adorns the packaging along the spine of the box, like the title of a book.
Details of the silicone shapes which playfully spill over the covers of the candle packaging.
Espelma.com – a simple e-commerce store for the launch collection, designed by Commission and built by Archive Studio.