COMMISSION

RIMOWA VISUAL IDENTITY

A new visual identity has been created for Rimowa. Designed to celebrate the iconic company’s 120th anniversary, the new branding aims to help cement Rimowa’s position as the leading global manufacturer of functional luxury luggage. 

Led by the vision of Rimowa Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas, the visual identity is designed to provide a timeless, but stylish foundation for the brand's activities.

Working with a wordmark designed by Munich-based Bureau Borsche, Commission developed a monogram, typographic style, colour palette, pattern motif, and packaging suite that would deliver a highly considered brand experience for Rimowa's customers.

The new monogram is inspired by Rimowa's earliest branding from 1898, still present today outside the Cologne store. The two vertices within the mark are designed to reflect the iconic spires of Cologne Cathedral and are enveloped by the soft radius forms of a Rimowa case. The mark aims to serve as a reminder of the company's innovative manufacturing history and its strong connection to the city of Cologne.  

Patterning, based on Rimowa’s iconic Grooves, also features across printed items from the brand. The 'Grooves' pattern replicates the scale of the actual grooves on the suitcases and is embossed on brand collateral to echo the highly textural experience of the product itself. 

The new branding will now offer a highly considered experience to customers across Rimowa's packaging, retail touch points, and in-luggage items. Giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags have all been overhauled with deep consideration given to materials, finishing, and mechanism. Rimowa will now offer a brand and packaging experience that matches the quality of the luggage.


RIMOWA VISUAL IDENTITY

A new visual identity has been created for Rimowa. Designed to celebrate the iconic company’s 120th anniversary, the new branding aims to help cement Rimowa’s position as the leading global manufacturer of functional luxury luggage. 

Led by the vision of Rimowa Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas, the visual identity is designed to provide a timeless, but stylish foundation for the brand's activities.

Working with a wordmark designed by Munich-based Bureau Borsche, Commission developed a monogram, typographic style, colour palette, pattern motif, and packaging suite that would deliver a highly considered brand experience for Rimowa's customers.

The new monogram is inspired by Rimowa's earliest branding from 1898, still present today outside the Cologne store. The two vertices within the mark are designed to reflect the iconic spires of Cologne Cathedral and are enveloped by the soft radius forms of a Rimowa case. The mark aims to serve as a reminder of the company's innovative manufacturing history and its strong connection to the city of Cologne.  

Patterning, based on Rimowa’s iconic Grooves, also features across printed items from the brand. The 'Grooves' pattern replicates the scale of the actual grooves on the suitcases and is embossed on brand collateral to echo the highly textural experience of the product itself. 

The new branding will now offer a highly considered experience to customers across Rimowa's packaging, retail touch points, and in-luggage items. Giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags have all been overhauled with deep consideration given to materials, finishing, and mechanism. Rimowa will now offer a brand and packaging experience that matches the quality of the luggage.

Photography by Luke Evans
Clients

Fenty
LVMH Möet Hennessy Louis Vuitton
Rimowa
Clos19
Thélios
& Other Stories
DKNY
Le Chameau
Léon Bara
FranklinTill
Espelma
Chāmpo Haircare
Alpha Shadows
Condition
Institute / Nathaniel Brown
J Hill's Standard
Kennedy Magazine
Several; Services
Old Spike Roastery
Volcano Coffee Works
Hølte
Brodie Neill
Ambra Medda
It’s Nice That

Approach

Good design stands at the crossroads of function and beauty. It engages, compels, and makes perfect sense. This is what we strive to give our clients at Commission.

The journey to get there should be a revelatory and inspiring experience with strong relationships formed along the way. We observe and we listen until we understand: only then do we immerse ourselves in the creative challenge. 

Our process aims to unearth and communicate the intangible essence of a brand that people fall in love with. From its behaviour to its products; we believe every company has a story to tell and that design can be the most powerful way to tell it.

About

Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. Founded with an ambition to create beautiful and intelligent design, our work is realised across print, packaging, editorial, advertising, and digital media. We create brand identity, graphic design, and art direction for the industries of fashion, art, culture, and commerce.

Contact

To discuss potential future commissions, please contact us at: [email protected]

49 Consort Road
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SE15 3SS

+44 (0)20 7112 8122

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