COMMISSION

Thebe Magugu

Creation of the visual identity for fashion house Thebe Magugu.

Commission created an emblem of sisterhood to represent South African fashion designer (and 2019 LVMH Prize winner) Thebe Magugu‘s eponymous label. The logo is designed to adorn Thebe’s ready-to-wear collections as an homage to the matriarchal figures that have supported and inspired the designer’s creations throughout his studies and career. Drawn from an original image – from issue one of Thebe’s annual publication Faculty Press – created by Aart Verrips and Francois Ferreira.

Above, model Thapelo Mofokeng – shot by photographer Andrea Baioni – is emblazoned with the Thebe Magugu Sisterhood logo, painted on him by make-up artist Lesley Whitby.

Stills from Thebe Magagu's SS21 presentation film "Counter Intelligence" by Kristin-Lee Moolman

Thebe’s collections are an homage to education and study, often rooted in specific subjects. This deep interest in educational institution became the inspiration for the label’s custom logotype. The letterforms reference that most academic of typefaces, Times New Roman, but drawn in a Black weight to give the logotype visual impact and gravitas. The ambition is for the logotype to feel academic whilst resonating a crafted quality and elegance essential for a contemporary high end fashion brand.

The TM monogram, created to offer the label a bold graphic signature for garment trim and brand applications. The forms of this monogram adapt to form a repeating pattern inspired by the strong geometric motifs common in the rich print making culture of Thebe’s Tswana and Sotho heritage.

Based on the letterforms drawn for the Thebe Magugu logotype, the typeface design was expanded to a full uppercase Latin alphabet in order to brand the label’s other activities such as the publication ‘Faculty Press’. Letterforms have been softened, with some peculiarities added that have been inspired by Times New Roman’s lesser seen family member, Times Modern Black. Typeface created for Commission by Lucas Descroix.

THEBEMAGUGU.COM designed and made in collaboration with Official Business is inspired by academia and .edu sites. With gamification and playful hidden touches throughout, the site aims to bring to life Thebe's universe – you can explore collections, campaigns, read articles from FACULTY PRESS, and shop. 

Commission images: Luke Evans
Big thanks: Jae Soh


Thebe Magugu

Creation of the visual identity for fashion house Thebe Magugu.

Commission created an emblem of sisterhood to represent South African fashion designer (and 2019 LVMH Prize winner) Thebe Magugu‘s eponymous label. The logo is designed to adorn Thebe’s ready-to-wear collections as an homage to the matriarchal figures that have supported and inspired the designer’s creations throughout his studies and career. Drawn from an original image – from issue one of Thebe’s annual publication Faculty Press – created by Aart Verrips and Francois Ferreira.

Above, model Thapelo Mofokeng – shot by photographer Andrea Baioni – is emblazoned with the Thebe Magugu Sisterhood logo, painted on him by make-up artist Lesley Whitby.

Stills from Thebe Magagu's SS21 presentation film "Counter Intelligence" by Kristin-Lee Moolman

Thebe’s collections are an homage to education and study, often rooted in specific subjects. This deep interest in educational institution became the inspiration for the label’s custom logotype. The letterforms reference that most academic of typefaces, Times New Roman, but drawn in a Black weight to give the logotype visual impact and gravitas. The ambition is for the logotype to feel academic whilst resonating a crafted quality and elegance essential for a contemporary high end fashion brand.

The TM monogram, created to offer the label a bold graphic signature for garment trim and brand applications. The forms of this monogram adapt to form a repeating pattern inspired by the strong geometric motifs common in the rich print making culture of Thebe’s Tswana and Sotho heritage.

Based on the letterforms drawn for the Thebe Magugu logotype, the typeface design was expanded to a full uppercase Latin alphabet in order to brand the label’s other activities such as the publication ‘Faculty Press’. Letterforms have been softened, with some peculiarities added that have been inspired by Times New Roman’s lesser seen family member, Times Modern Black. Typeface created for Commission by Lucas Descroix.

THEBEMAGUGU.COM designed and made in collaboration with Official Business is inspired by academia and .edu sites. With gamification and playful hidden touches throughout, the site aims to bring to life Thebe's universe – you can explore collections, campaigns, read articles from FACULTY PRESS, and shop. 

Commission images: Luke Evans
Big thanks: Jae Soh

Clients

LVMH Möet Hennessy Louis Vuitton
Fenty
Tiffany & Co.
RIMOWA
Aēsop
Apple
Lacoste
Expedia
Parfums Givenchy
Christian Dior Parfums 
TAG Heuer  
Zegna
Stella McCartney
Nicholas Kirkwood
Flippers Roller Boogie Palace
Thebe Magugu
Thélios
Clos19
& Other Stories
Lex Records
Bright Size Records
Madhappy
Distance Athletics
The Harmonist
Moynat
FranklinTill
Sedilia
Espelma
Chāmpo Haircare
Alpha Shadows
Condition
Institute
J Hill's Standard
Kennedy Magazine
Several; Services
Old Spike Roastery
Volcano Coffee Works
Hølte
Ambra Medda
It’s Nice That

Approach

Good design stands at the crossroads of function and beauty. It engages, compels, and makes perfect sense. This is what we strive to give our clients at Commission.

The journey to get there should be a revelatory and inspiring experience with strong relationships formed along the way. We observe and we listen until we understand: only then do we immerse ourselves in the creative challenge. 

Our process aims to unearth and communicate the intangible essence of a brand that people fall in love with. From its behaviour to its products; we believe every company has a story to tell and that design can be the most powerful way to tell it.

About

Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. Founded with an ambition to create beautiful and intelligent design, our work is realised across print, packaging, editorial, advertising, and digital media. We create brand identity, graphic design, and art direction for the industries of fashion, art, culture, and commerce.

Contact

To discuss potential future commissions, please contact us at: [email protected]

8 Holdron Street
London
SE15 2FH

+44 (0)20 7112 8122

Email [email protected]
Social @commission.studio

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